17:00 PM


The vaccine is the key to recovery

MADISON, Wis., (February 11, 2021) – A new AAA travel survey, conducted in January, reveals that 60 percent of Wisconsinites are uncomfortable traveling during the Covid-19 pandemic. The main concerns are:

  • Fears of getting sick (61%)
  • The number of Covid-19 cases (55%)
  • New strains of the virus (50%)

Click here to view the AAA Consumer PulseTM Survey

The travel industry has been hit hard by this pandemic. Nearly two-thirds of Wisconsinites (65%) canceled or rescheduled travel plans in 2020. Currently, nearly half (48%) of Wisconsinites are comfortable staying in a hotel, while only 31 percent feel comfortable taking a commercial flight. The majority (88%) feel most comfortable traveling in their personal vehicle.

Treatment and Knowledge Fuels Optimism

With more known about the virus and how it spreads, there appears to be growing confidence among some travelers. Nearly 1 in 5 (19%) of Wisconsinites say they are more comfortable traveling now than when the pandemic began – 10 percentage points more than when we last surveyed in October. Their growing confidence was attributed to:

  • The implementation of mask use and cleaning policies (49%)
  • More confidence in medical treatment and outcomes (29%)
  • More knowledge about how the virus spreads (29%)
  • Less fear about the dangers of the virus (25%)

This year, 53% of Wisconsinites plan to take at least one vacation of 3 days or more and 35% of respondents plan to take multiple trips – up 3 percentage points from 2020. However, 2 in 5 residents say they will feel more comfortable traveling after receiving both doses of the Covid-19 vaccine (44%) and when cases begin to decrease (40%).

"The Covid-19 vaccine truly is the key to restoring Americans' confidence in traveling again," said Nick Jarmusz, director of public affairs for AAA – The Auto Club Group. "With health experts predicting widespread vaccinations by the summer, AAA Travel Advisors are seeing growing interest in bookings for the second half of the year."

Additional survey highlights:

  • 78% will wear a mask in public while traveling
  • 37% are more likely to visit a destination with a mask mandate
  • 52% are driving less due to the pandemic (36% - no change in driving habits)
  • 34% are more likely to purchase travel insurance than before the pandemic
  • 78% will not travel in Q1 (54% cite the pandemic as a reason why)

"For over 100 years, AAA has been helping travelers travel safely and enjoyably," Jarmusz continued. "That's why AAA encourages the use of a trusted travel agent. They are the experts who help you consider options and make informed decisions that fit your comfort level."

About the AAA Consumer Pulse™ Survey

The AAA Consumer Pulse™ Survey was conducted online among residents living in Wisconsin from January 15 - 24, 2021. A total of 400 residents completed the survey. Survey results asked of all respondents have a maximum margin of error of ± 4.9% points. Responses are weighted by age and gender to ensure reliable and accurate representation of the adult population (18+) in Wisconsin.

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