AAA Insurance Named Most Trusted Insurance Brand in America for 2026

AAA Insurance was named America's most trusted insurance brand for 2026 in Morning Consult's Most Trusted Brands report. The recognition marks the fourth consecutive year consumers ranked AAA Insurance No. 1 among insurance brands based on trust and confidence that companies will "do what is right."

What Makes AAA Insurance One of America's Most Trusted Insurance Brands?

When choosing an insurance provider, consumers look for more than just price. They want an insurer they can count on to communicate clearly, handle claims efficiently and follow through on its commitments. That's why trust remains one of the most important factors people consider when selecting an insurance company.

"Insurance is ultimately a promise to be there when people need us most, and trust is at the heart of that promise," said Joseph J. Richardson, Jr., Chairman, President & CEO of AAA – The Auto Club Group. "When members need help after a crash, storm or other unexpected event, they want confidence that their insurer will be there for them. This recognition reflects the confidence members place in AAA and the commitment of our agents, claims professionals and employees who work every day to deliver on that promise."

Where Is AAA Insurance Available?

AAA-branded insurance products are offered in select states through regional AAA clubs. AAA – The Auto Club Group provides AAA-branded auto, home and other personal insurance products in Florida, Georgia, Illinois, Indiana, Iowa, Michigan, Minnesota, Nebraska, North Carolina, North Dakota, South Carolina, Tennessee and Wisconsin.

For more than 120 years, AAA has built its reputation on reliability, service and advocacy for its members. Morning Consult notes that the strongest consumer brands often earn confidence over years, and even decades, of consistently positive experiences.

How Does Morning Consult Rank the Most Trusted Insurance Brands?

Morning Consult evaluated consumer perceptions of more than 3,200 brands across industries, conducting an average of more than 10,000 surveys per brand. The study measures how much consumers trust a brand to "do what is right." Net trust is calculated by subtracting the share of respondents who say they trust a brand "not much" or "not at all" from those who say they trust it "a lot" or "some." The 2026 rankings are based on surveys conducted between Jan. 1 and May 15, 2026.