AAA School's Open Drive Carefully Awareness Campaign

As 1.7 million children across Georgia begin heading back to school, AAA urges motorists to slow down and stay alert in neighborhoods, and school zones. Also, to be especially vigilant for pedestrians during before- and after-school hours. Children are particularly vulnerable during the afternoon hours following their school day. According to the National Highway Traffic Safety Administration (NHTSA), 64 percent of child pedestrians killed in traffic crashes occurred during the weekday (6 a.m. Monday to 6:00 p.m. Friday) in 2021 (NHTSA Traffic Safety Facts). The goal is to always look out for all pedestrians on Georgia roadways everywhere.

"We are aware of the risk to children in and around school zones which is why we developed the AAA's School's Open-Drive Carefully awareness campaign to help curb unsafe driving behavior near schools," said Garrett Townsend, Georgia Public Affairs Director, AAA-The Auto Club Group. "If Georgia motorists slow down and stay alert, they can save lives."

The AAA School's Open Drive Carefully Awareness Campaign was launched in 1946 to prevent school-related child pedestrian traffic crashes - helping kids to live fulfilling, injury-free lives. According to AAA Consumer Pulse Survey, 7 out of 10 Georgia drivers (70%) will commute daily, or regularly drive routes that take them through school zones and/or school bus stops once school starts this fall.

Survey Facts:

·       41% of Georgians admitted to driving over the speed limit while in an active school zone (flashing lights on).

·       30% of Georgians admitted to using a hand-held cell phone while in an active school zone (flashing lights on).

AAA offers seven ways to keep kids safe this school year:

·       Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster. A difference between 25 mph and 35 mph can save a life.

·       Eliminate distractions. Children often cross the road unexpectedly and may emerge suddenly between two parked cars. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing.

·       Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, driveway, and around your vehicle before slowly backing up. Teach your children to never play in, under, or around vehicles—even those that are parked.

·       Talk to your teen. Car crashes are one of the leading causes of death for teens in the United States, and more than one-quarter of fatal crashes involving teen drivers occur during the after-school hours of 3 to 7 p.m.

·       Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.

·       Watch for bicycles. Children on bicycles are often inexperienced, unsteady, and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and the bicycle. If your child rides a bicycle to school, require that they wear a properly fitted bicycle helmet on every ride.

·       Look for AAA School Safety Patrollers - Nationwide, more than 679,000 AAA School Safety Patrollers stand guard at over 35,000 schools. When you see one, a school zone is likely nearby.

“If parents and other drivers follow these simple rules when driving in and around school zones, countless children can avoid injury and death,” continues Townsend. “It’s up to us to help all drivers become more aware of the risks of driving around schools.”

AAA Georgia in partnership with the Georgia Governor's Office of Highway Safety will be hitting the road this week to promote School's Open - Drive Carefully in communities across the state. Listed below are press conference dates, times, and locations. For press conference agendas and specific details contact Montrae Waiters.

Monday, July 29^th

10:00 a.m.

North Harlem Elementary School

360 W. Trippe St.

Harlem, GA

Tuesday, July 30^th   

10:00 a.m.

Savannah-Chatham County School District Office

100 Bull St.

Savannah, GA

Wednesday, July 31^st    

10:00 a.m.

Bibb County School District Operation Center

4580 Cavalier Drive

Macon, GA

Thursday, August 1^st      

10:30 a.m.

Heards Ferry Elementary School

6151 Powers Ferry Rd.

Atlanta, GA

Tuesday, August 6^th    

10:00 a.m.

Muscogee County Schools District Office

2960 Macon Rd

Columbus, GA

About the Survey

The AAA Consumer Pulse™ Survey was conducted online among residents living in Georgia from July 11 – 16, 2024.  A total of 400 residents completed the survey.  Survey results have a maximum margin of error of ± 4.9% points.  Responses are weighted by age and gender to ensure a reliable and accurate representation of the adult population (18+) in Georgia.