AAA Urges Drivers to Stay Alert as Students Return to School

AAA Urges Drivers to Stay Alert as Students Return to School

AAA's safety campaign aims to curb unsafe driving in school zones and neighborhoods

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ATLANTA, Ga. (July 21, 2023) — As 1.6 million children across Georgia begin heading back to school, AAA urges motorists to slow down, stay alert in neighborhoods, and school zones. Also, to be especially vigilant for pedestrians during before- and after-school hours. Children are particularly vulnerable during the afternoon hours following their school day. According to the National Highway Traffic Safety Administration, 64 percent of child pedestrians killed in traffic crashes occurred during the weekday (6 a.m. Monday to 6:00 p.m. Friday) in 2021 (NHTSA Traffic Safety Facts). The goal is to always look out for all pedestrians on Georgia roadways everywhere.

"We are aware of the risk to children in and around school zones which is why we developed the AAA's School's Open-Drive Carefully awareness campaign to help curb unsafe driving behavior near schools," said Garrett Townsend, Georgia Public Affairs Director, AAA-The Auto Club Group. "If Georgia motorists slow down and stay alert, they can save lives."

The AAA School's Open Drive Carefully awareness campaign was launched in 1946 in an effort to prevent school-related child pedestrian traffic crashes - helping kids to live fulfilling, injury-free lives.

AAA offers seven ways to keep kids safe this school year:

1. Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster. A difference between 25 mph and 35 mph can save a life.
2. Eliminate distractions. Children often cross the road unexpectedly and may emerge suddenly between two parked cars. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing.
3. Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles—even those that are parked.
4. Talk to your teen. Car crashes are one of the leading causes of death for teens in the United States, and more than one-quarter of fatal crashes involving teen drivers occur during the after-school hours of 3 to 7 p.m.
5. Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.
6. Watch for bicycles. Children on bicycles are often inexperienced, unsteady, and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and the bicycle. If your child rides a bicycle to school, require that they wear a properly fitted bicycle helmet on every ride.
7. Look for AAA School Safety Patrollers - Nationwide, more than 679,000 AAA School Safety Patrollers stand guard at over 35,000 schools. When you see one, a school zone is likely nearby.

"If parents and other drivers follow these simple rules when driving in and around school zones, countless children can avoid injury and death," continues Townsend. "It's up to us to help all drivers become more aware of the risks of driving around schools."

AAA Georgia in partnership with the Georgia Governor's Office of Highway Safety will be hitting the road to promote School's Open - Drive Carefully in communities across the state. Listed below are press conference dates, times, and locations. For press conference agendas and specific details contact Montrae Waiters.

Wednesday, July 26^th

10:30 a.m.

Columbia County

Grovetown Elementary School

300 Ford Ave.

Grovetown, GA

Thursday, July 27^th

10:30 a.m.

Bibb County Bus Depot

4580 Cavalier Drive

Macon, GA

Tuesday, August 1^st

10:00 a.m.

Savannah-Chatham County Public Schools Systems

208 Bull Street

Savannah, GA

Wednesday, August 2^nd

10:30 a.m.

Columbus-Muscogee County

Muscogee County School District

2960 Macon Rd

Columbus, GA

Thursday, August 3^rd

10:30 a.m.

Fulton County

Heards Ferry Elementary School

6151 Powers Ferry Rd

Sandy Springs, GA

Visit the AAA Georgia Newsroom

Twitter @AAAGeorgia

About AAA - The Auto Club Group

The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 62 million members in the United States and Canada. AAA's mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on Facebook, Twitter and LinkedIn.