AAA-The Auto Club Group Ranks #1 by J.D. Power for "Digital Insurance Shopping Experience"

DEARBORN, Mich., (May 22, 2024) — AAA - The Auto Club Group (ACG) announced it has been ranked #1 in Customer Satisfaction for the digital shopping experience, according to the J.D. Power 2024 U.S. Insurance Digital Experience Study.

“This prestigious recognition is a testament to ACG’s unwavering commitment to providing exceptional digital experiences for our customers,” said Joseph J. Richardson Jr., President and CEO of AAA – The Auto Club Group. “We extend our heartfelt gratitude to our dedicated team and valued AAA Members for their support and trust. Together, we will keep pushing the boundaries of what’s possible in the digital landscape.”

The Auto Club Group is the second largest AAA club in North America, serving more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more.

About the Study:

The J.D. Power 2024 U.S. Insurance Digital Experience Study is designed to provide an objective assessment of auto and/or property insurance website and app usability for shoppers and customers. It examines key drivers of website or app usability for auto or property insurance shoppers and customers and benchmarks the performance of each insurance website or app against the industry.

Insurance shoppers were sent to an auto/property insurance website and asked to evaluate the quality and usefulness of the content. They did not evaluate the website of their current auto insurer. The study measures the shopping experience across desktop and mobile websites focusing on four key factors:

• Navigation
• Speed
• Visual Appeal
• Information/Content

Conducted from January 2024 to March 2024, the study highlights the importance of a seamless digital experience in today’s fast-paced world.

Significance for ACG and our AAA Members:

“This award underscores ACG's leadership in the insurance industry and our dedication to enhancing customer satisfaction through innovative digital solutions,” Richardson continued. “As a global leader in consumer insights, J.D. Power's recognition demonstrates our efforts and sets us apart as a partner for businesses looking to improve their own customer-facing strategies.”

For our AAA Members and the Insurance industry, this accolade:

• Demonstrates our commitment to customers: Reinforces our confidence in ACG as a reliable and forward-thinking partner.
• Showcases Excellence: Demonstrates our ability to deliver top-notch digital experiences, which can inspire and guide our clients' digital transformation journeys.
• Enhances Collaboration: Strengthens our collaborative efforts to innovate and achieve mutual success.

About J.D. Power:

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.