AAA Launches ‘E-Ride Ready’ Campaign To Prevent E-Bike and E-Scooter Injuries
New E-Ride Safety Guide Helps Families Navigate Fast-Growing Trend

CHARLOTTE, N.C. (August 31, 2026) – As e-bikes and e-scooters surge in popularity, AAA – The Auto Club Group launched its new “E-Ride Ready” campaign to help parents better understand the risks associated with these fast-moving devices and take steps to prevent serious injuries.
“E-rides have spread so quickly that laws, infrastructure, and safety awareness haven’t kept pace,” said Tiffany Wright, spokesperson for AAA – The Auto Club Group. “That leaves many parents trying to figure out what’s safe, what’s allowed, and what rules to set. AAA’s E-Ride Ready campaign helps close that gap.”
At the center of the campaign is The Auto Club Group’s new E-Ride Safety Guide, a free resource that helps families:
- Understand how e-bikes and e-scooters operate
- Choose helmets designed for the speed and type of device
- Identify where riders can safely and legally ride
- Set clear safety expectations before a child’s first ride
This campaign comes amid growing nationwide concern about injuries involving young e-riders. An April 2026 U.S. Consumer Product Safety Commission (CPSC) report found emergency-department visits tied to micromobility products rose from an estimated 37,300 in 2017 to 149,100 in 2024, roughly a fourfold increase. Over that eight-year period, CPSC estimated 698,500 total visits and recorded at least 533 deaths, with annual deaths climbing from 5 in 2017 to 135 in 2024. E-ride crashes commonly involve vehicles, pedestrians, and fixed objects such as curbs and mailboxes.
“As e-rides become more common, younger riders are often sharing the road with traffic before they fully understand how to navigate it safely,” said Wright “When you combine higher speeds with limited experience, the risk of a serious crash increases quickly. That’s why it’s critical for parents to stay involved and set clear expectations before a child rides.”
Helmets save lives
Medical experts say helmets significantly reduce the risk of serious head injuries, yet many young riders go without one or use helmets that are not designed for higher-speed devices.
"What concerns us is that we're seeing more patients with serious injuries from e-bike and scooter crashes, many of which could have been prevented," said Dr. Justin Cirone, trauma surgeon at Atrium Health Carolinas Medical Center. "These crashes can lead to severe head injuries, broken bones and other trauma that may require surgery, hospitalization or lengthy rehabilitation. As e-bikes and scooters become increasingly popular, especially among young riders, it's important that families understand the risks and take safety seriously. Helmets, supervision and knowing how to safely operate these devices can go a long way toward preventing a life-changing injury."
“Parents should make sure riders wear a properly fitted helmet on every ride and ensure it matches the speed and capabilities of the device," said Wright. AAA’s new free E-Ride Safety Guide helps families understand the different standards and when they apply.
E-Ride laws vary by location
Confusion about e-bike and e-scooter laws can create additional risk for families. Rules governing rider age, helmet requirements, and where devices can operate often vary widely by state and local communities.
Federal law generally defines a low-speed e-bike as a two- or three-wheeled vehicle with fully operable pedals, a motor of 750 watts or less, and a top assisted speed of 20 to 28 mph, depending on classification. Some higher-speed devices more commonly used by teens may fall outside traditional e-bike classifications altogether and require a driver’s license and registration.
North Carolina law at a glance:
- No statewide minimum age for e‑bike riders
- Riders of Class 3 electric assisted bicycles under 18 must wear helmets
- E‑bikes may ride where bicycles are allowed
- Sidewalk riding is generally permitted unless restricted locally
AAA encourages families to review their state and local laws before allowing children or teens to ride. The E-Ride Safety Guide also highlights safe riding locations and encourages families to prioritize environments with less traffic and fewer hazards.
AAA’s E-Ride Ready campaign encourages families to:
- Know the speed and capabilities of the device
- Require properly fitted helmets, rated for the e-ride’s top speed
- Understand where e-rides can legally and safely operate
- Practice safe riding habits around traffic and pedestrians
The free E-Ride Safety Guide includes:
- An overview of e-bike and e-scooter types and performance differences
- Helmet guidance and safety checklists
- Tips for riding around traffic and pedestrians
- Safety conversation starters for parents and young riders
- Safety tips for drivers and e-riders
AAA Safety Tips for E-Riders
- Ride in appropriate areas based on local rules
- Since infrastructure varies, find safe riding locations with minimal interaction with vehicle and foot traffic
- Wear a helmet that matches the speed and fits properly
- Enhance visibility with lights and reflective gear
- Obey traffic signals and signs
- Slow down near intersections and driveways
- Stay alert to vehicles, pedestrians, and road conditions
For Drivers
- Stay alert behind the wheel. Avoid distractions and always focus on the road
- Watch for e‑riders. They are smaller and faster than they appear, making them easier to miss
- Look twice in all directions when approaching intersections, before turning or backing out
- Slow down in areas where children may ride
- Give riders extra space when passing
As e-rides become more common in neighborhoods and on roadways, AAA says preparation is critical to preventing injuries.
“E-bikes and e-scooters can be a fun and convenient way to get around, but they require more awareness and responsibility than many families expect,” said Wright. “When parents understand the risks and set clear expectations, they can help prevent crashes before they happen.”
Families can download AAA’s free E-Ride Safety Guide at sm.AAA/ERideReady
The Auto Club Group (ACG), named a 2026 Forbes Most Trusted Company in America, is the second-largest AAA club in North America, with more than 14 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, financial services, travel offerings and more. ACG is part of the national AAA federation, which serves more than 66 million members across the United States and Canada. Its mission is to protect and advance freedom of mobility and improve traffic safety. Morning Consult recently ranked AAA Insurance as America's most trusted insurance brand for 2026, reflecting the confidence consumers place in the AAA brand. For more information, download the AAA Mobile app, visit AAA.com, and follow us on social media.