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One-Third Of Child Pedestrian Fatalities Occur After-School Hours



Montrae Waiters, AAA spokeswoman, The Auto Club Group,
cell (813) 244-0815


AAA's safety campaign aims to curb unsafe driving in school zones, neighborhoods

ATLANTA, Ga. (July 26, 2019 ) — As 56 million children across the country begin heading back to school, AAA urges motorists to slow down and stay alert in neighborhoods and school zones, and to be especially vigilant for pedestrians during before- and after-school hours. Children are particularly vulnerable during the afternoon hours following their school day. Over the last decade, nearly one-third of child pedestrian fatalities occurred between 3 and 6 p.m.

"We are aware of the risk to children in and around school zones, and that's why we developed AAA's School's Open – Drive Carefully awareness campaign to help curb unsafe driving behavior near schools," says Sasha Marcinczyk, Georgia Field Vice President, AAA-The Auto Club Group. "If Georgia motorists slow down and stay alert, they can save lives."

The AAA School's Open Drive Carefully awareness campaign was launched in 1946 in an effort to prevent school-related child pedestrian traffic crashes - helping kids to live fulfilling, injury-free lives.

AAA offers seven ways to keep kids safe this school year:

  1. Slow down. Speed limits in school zones are reduced for a reason. A pedestrian struck by a vehicle traveling 25 mph is nearly two-thirds less likely to be killed compared to a pedestrian struck by a vehicle traveling just 10 mph faster. A difference between 25 mph and 35 mph can save a life.
  2. Eliminate distractions. Children often cross the road unexpectedly and may emerge suddenly between two parked cars. Research shows that taking your eyes off the road for just two seconds doubles your chances of crashing.
  3. Reverse responsibly. Every vehicle has blind spots. Check for children on the sidewalk, driveway and around your vehicle before slowly backing up. Teach your children to never play in, under or around vehicles—even those that are parked.
  4. Talk to your teen. Car crashes are the leading cause of death for teens in the United States, and more than one-quarter of fatal crashes involving teen drivers occur during the after-school hours of 3 to 7 p.m. Get evidence-based guidance and tips at TeenDriving.AAA.com.
  5. Come to a complete stop. Research shows that more than one-third of drivers roll through stop signs in school zones or neighborhoods. Always come to a complete stop, checking carefully for children on sidewalks and in crosswalks before proceeding.
  6. Watch for bicycles. Children on bicycles are often inexperienced, unsteady and unpredictable. Slow down and allow at least three feet of passing distance between your vehicle and the bicycle. If your child rides a bicycle to school, require that they wear a properly fitted bicycle helmet on every ride. Find videos, expert advice and safety tips at ShareTheRoad.AAA.com.
  7. Look for AAA School Safety Patrollers - Nationwide, more than 654,000 AAA School Safety Patrollers stand guard at 34,500 schools. When you see one, a school zone is likely nearby.

"If parents and other drivers follow these simple rules when driving in and around schools zones, countless children can avoid injury and death," continues Marcinczyk "It's up to us to help all drivers become more aware of the risks of driving around our schools."

AAA Georgia is hitting the road this week to promote School's Open - Drive Carefully in communities across the state. Listed below are press conference dates, times and locations. For press conference agendas and specific details contact Montrae Waiters.

Monday, July 29th

Grovetown Elementary

1 p.m.

300 Ford Avenue

Grovetown, GA 30813

Tuesday, July 30th

10:30 a.m.

Gwinnett County Public Schools

Property Warehouse

1175 Northbrook Parkway

Suwannee, GA 30024

Wednesday, July 31st

10:30 a.m.

Bibb County Bus Depot

4580 Cavalier Drive

Macon, GA 31220

Thursday, August 1st

9 a.m.

Public Education Center

2960 Macon Road

Columbus, GA 31906

Friday, August 2nd

10:30 a.m.

Savannah-Chatham County Public School System

208 Bull Street

Savannah, GA 31401

About The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, insurance, financial services and travel offerings to over 9.9 million members across eleven states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with more than 59 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety. Motorists can map a route, identify gas prices, find discounts, book a hotel, and access AAA roadside assistance with the AAA Mobile app for iPhone, iPad and Android. Learn more at AAA.com/mobile. Visit AAA on the Internet at AAA.com.